Sunday, December 16, 2007

1937 Cord 812 Beverly LWB

Cord was the brand name of a US automobile, manufactured by the Auburn Automobile Company from 1929 through 1932 and from 1936 to 1937.

The Cord Corporation was founded and run by Errett Lobban Cord as a holding company for his many transportation interests, including the Auburn Automobile Company.

Cord was noted for its innovative technology and streamlined designs. It is said that Mr. Cord had a philosophy to build truly different, innovative cars; however, it wasn’t necessarily a good philosophy for building cars that would sell well and turn a profit.

The sensational Cord 812 design was re-marketed almost immediately in 1940, only about 1900 were built before production ceased in the fall of 1940.